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Zuni Butterfly
Zuni Butterfly
GeneralE


Photograph Information Photographer's Comments
Challenge: Jewelry Advertisement (Advanced Editing IV*)
Collection: Portfolio
Camera: Olympus D-490Z
Location: Berkeley, California, USA
Date: Apr 22, 2005
Aperture: 2.8
ISO: 139
Shutter: 1/30
Galleries: Vintage, Advertisement
Date Uploaded: Apr 23, 2005

 Shot this Zuni bracelet at the bank, in a safe-deposit booth with overhead fluorescent lighting. Handheld, macro mode.

Inlays include black obsidian, turquoise, coral, abalone, and some other shell.

-Cropped and straightened a little.
-Cloned-in a missing piece of obsidian
-RGB Curve
-Created masks for the shadows
-Variously smudged and blurred the shadows a bit
-Applied RGB and Blue Curves to shadows through the masks
-Added type: contemporaneous (with the band and when I bought this) hippie-era font (Mojo) plus Franklin Gothic Demi Condensed
-Saved composite as TIFF
-Mild noise reduction using Picture Cooler: Luminance reduction -2.9
-Made selection excluding type; applied USM at 16%/64 dia/TH=0
-USM at 88%/0.8 dia/TH=5
-Save as JPEG at 8/10

Statistics
Place: 76 out of 159
Avg (all users): 5.4980
Avg (commenters): 6.5769
Avg (participants): 5.3333
Avg (non-participants): 5.6154
Views since voting: 1080
Views during voting: 373
Votes: 245
Comments: 28
Favorites: 0

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AuthorThread
 05/01/2005 08:17:56 PM
Originally posted by snackwells:
I like the lighting here but it has a pinkish cast to it which may actually reflect the true color of this piece, but appears somewhat odd. I think this works very well for an advertisement. 7

Thanks for this and all the other comments. This is probably another case of my red-green color-blindness showing up ... I just don't notice things like a "pinkish cast" in many cases.

I must have an extra space character in the lower type, because it was a centered block according to Photoshop; I guess it could have been a little smaller, but I hate ads which make you get out a magnifying glass to read the phone number or whatever.
 Comments Made During the Challenge
05/01/2005 07:51:13 PM
bumping up....I like this much more second time around
  Photographer found comment helpful.
 04/30/2005 01:59:51 PM
great design and eye catching works well 8
  Photographer found comment helpful.
 04/30/2005 10:54:05 AM
Background is too harsh for this very detailed piece of jewelry
  Photographer found comment helpful.
 04/30/2005 03:58:02 AM
interesting piece of jewelry. I had problems getting my white perfect. GL
  Photographer found comment helpful.
 04/29/2005 07:35:35 PM
Simple and basic ... good job.
  Photographer found comment helpful.
 04/29/2005 06:35:48 PM
Nice - especially without any shadow. Crisp, clear, good choice of font. Well done.
  Photographer found comment helpful.
 04/29/2005 12:03:44 PM
Definitely has that "wow" quality to the photo. Excellent job!
  Photographer found comment helpful.
 04/28/2005 09:39:47 PM
Zuni Butterfly is a little hard to read. Otherwise not an overpowering advertisement. Good though!
  Photographer found comment helpful.
 04/28/2005 05:04:58 PM
Not a bad picture, but I am not thrilled.
  Photographer found comment helpful.
 04/28/2005 09:46:21 AM
I love this one. It doesn't shout "creative", it just renders the object skilfully and incorporates simple, effective text and a striking title font that works very well.
  Photographer found comment helpful.
 04/27/2005 04:41:40 PM
Interesting piece and nice lighting. The upper text might be a little overpowering, but overall a very good ad.
  Photographer found comment helpful.
 04/27/2005 02:17:49 PM
Nice and sharp. Good ad - the text fits well. Good luck.
  Photographer found comment helpful.
 04/27/2005 11:57:48 AM
I'm not too sure about the lighting. On my screen this silver looks purple or pinkish.
  Photographer found comment helpful.
 04/27/2005 09:17:05 AM
i dont like the colors... your silver looks like bronze. nice composition.
  Photographer found comment helpful.
 04/26/2005 01:55:48 PM
Hah, funny heading

:-)
  Photographer found comment helpful.
 04/26/2005 11:13:46 AM
Original piece and ad design. Many probably won't get the name play on the musical group. The silver needs to be more brilliant and there needs to be more contrast. Placement and Comp are excellent.
  Photographer found comment helpful.
 04/26/2005 09:00:04 AM
lower text too big. pic and text not centered (even on each other) so alignment seems haphazard.
  Photographer found comment helpful.
 04/25/2005 11:33:04 PM
nice jewelry and original pieces
  Photographer found comment helpful.
 04/25/2005 05:15:11 PM
Great choice of lettering for the title! 9
  Photographer found comment helpful.
 04/25/2005 12:38:52 PM
I like the lighting here but it has a pinkish cast to it which may actually reflect the true color of this piece, but appears somewhat odd. I think this works very well for an advertisement. 7
  Photographer found comment helpful.
 04/25/2005 12:07:27 PM
Main title font kind of hurts this one in my opinion.
Hard to read, and the caption "Silver, not Iron!" almost doesn't belong in an advertisement in my opinion.
A unique take on this challenge and the photography is good overall.
  Photographer found comment helpful.
 04/25/2005 08:59:18 AM
interesting colors and nice jewelry
  Photographer found comment helpful.
 04/25/2005 12:58:19 AM
great lighting. nice background. well done
  Photographer found comment helpful.
 04/24/2005 09:58:54 PM
yeahhhhhhhhhhhhh...someone that used a font that went well with jewelry...gj...9
  Photographer found comment helpful.
 04/24/2005 09:56:30 PM
Colour on the silver makes it hard to believe it is silver, but otherwise a very nice photo.
  Photographer found comment helpful.
 04/24/2005 09:23:30 PM
beautiful piece of jewelry!!!!
  Photographer found comment helpful.
 04/24/2005 09:09:21 PM
looks like a real ad!
  Photographer found comment helpful.


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