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United Colors of Benetton
United Colors of Benetton
bpickard


Photograph Information Photographer's Comments
Challenge: Billboard (Advanced Editing IV)
Camera: Fujifilm FinePix S3000
Location: Edinburgh, Scotland, UK
Date: Feb 27, 2005
Aperture: f8.2
ISO: 100
Shutter: 1/850
Galleries: Fashion, Advertisement
Date Uploaded: Feb 27, 2005

My daughter showing off her new PINK shoes and stripy tights.
Cropped and pushed curves to get the high contast look. Optik Verve Radiant filter for a dose of snap.

Statistics
Place: 61 out of 148
Avg (all users): 5.6872
Avg (commenters): 6.1250
Avg (participants): 5.5824
Avg (non-participants): 5.7667
Views since voting: 940
Views during voting: 346
Votes: 211
Comments: 8
Favorites: 0


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AuthorThread
 Comments Made During the Challenge
03/04/2005 11:20:47 AM
Benetton would buy this and use it 10
Text in the black area in the left corner not very big and you have a great Billbord
  Photographer found comment helpful.
03/02/2005 12:26:05 PM
My evaluation method of this challenge is as follows:
1. Did you catch my eye while I was driving by? Yes.
2. If I didn't catch the text while I was driving, did you intrigue me enough to look for this billboard again? Yes.
3. Did you sell your stuff to me? Hmm... yes.
4. Extra thoughts: I love the colors. Usualy I would not expect to see red and purples together. It gives a whole different meaning to the phrase "united colors".
But the black part at the bottom is very distracting. It does not need to be more then 1 or maybe 2cm high. I would prefer the legs to take a bigger part of the board. (6)
  Photographer found comment helpful.
03/01/2005 11:33:36 AM
The black part doesn't contribute much. 6
  Photographer found comment helpful.
02/28/2005 04:58:02 PM
ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.

billboards are a science unto themselves. a lot of research has gone into determining just how much information a person can digest and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.

the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
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nice idea. probably don't need as much of the heavy black bottom, but i think this would work just fine. good luck!
  Photographer found comment helpful.
02/28/2005 08:33:33 AM
this is not 640x320
02/28/2005 05:21:29 AM
The black at the bottom dominates too much for Benetton ad. Should have cropped more of it.
  Photographer found comment helpful.
02/28/2005 12:51:23 AM
Love the concept but i find the black at the bottom to be very distracting
  Photographer found comment helpful.
02/27/2005 07:56:21 PM
Nice composition! The image itself is a bit confusing...Whats the black on the bottom? Photoshop work? hmmm.
  Photographer found comment helpful.


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