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After the Challenge (Explanation of Phrase):
"On the level" can mean "physically level or riding on a level stretch of road." However, it can, also, mean "being completely truthful and honest."
"Making the grade" can mean "getting good marks for excellence" or "handling a significant incline in the road."
Put it ALL together and you have a phrase that means "Volvo rides smoothly as though driving on a level stretch of road, when actually taking on the challenge of handling an incline in the road."
Yet, this same phrase can mean "Volvo is being completely honest when trying to impress you enough to make high marks for Excellence!" :)
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Actually, Perfect, this was not intended to be a joke. I merely enjoy "word-play" and duble entendre...
"On the level" can mean "physically level or riding on a level stretch of road." However, it can, also, mean "being completely truthful and honest."
"Making the grade" can mean "getting good marks for excellence" or "handling a significant incline in the road."
Put it ALL together and you have a phrase that means "Volvo rides smoothly as though driving on a level stretch of road, when actually taking on the challenge of handling an incline in the road."
Yet, this same phrase can mean "Volvo is being completely honest when trying to impress you enough to make high marks for Excellence!" :)
really nice work on the image - it has that glossy feel that really speaks advertisement.
i just don't like the use of quotation marks at all. They seem a bit unnecessary. When I see quotes, I want to see who is being quoted. Here you are advertising something...if you are quoting Motor Trend or some other award - then quotes make sense....sorry just a bit of a nit-pick!
I wish the text had some more breathing room! But, the car itself looks awesome! The angle is very interesting and creates lots of dynamic energy; well done!
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