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05/16/2005 03:48:14 PM · #1 |
Someone has asked to purchase usage of one of my photos in a real estate brochure and seeing as this is my first time with such a thing, I have no idea what would be fair to charge. I'm hearing from pro photographer buddies that $250 is a good price, but I'm terrified of stating that price and being told "wow that's way too much! Who do you think you are?" hahaha. Like I said, this is a first for me, and I'd be giddy if I wasn't so anxious about charging them right.
The photo in question is this one;
//www.airialballoon.com/images/floatingpair.jpg
[They're asking for a lrger, uncompressed version.]
I'd hugely appreciate any help anyone could offer. Thanks you!
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05/16/2005 03:54:04 PM · #2 |
As a graphic designer and being in charge of purchasing images, (when I can't shoot them myself), a lot depends on the number of brochures being printed, a small run (1 - 20,000) and I wouldn't pay more than $50. The larger the run the more I can pay. Also depends on the clients budget and the rights they want to purchase, one-time use rights pay less than multiple use rights.
The $250 is what I would pay for a full day of shooting for a specific need for the client, not for a stock image. |
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05/16/2005 03:58:18 PM · #3 |
Ask him how much he will be willing to pay...
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05/16/2005 04:28:54 PM · #4 |
As the image was done from the air and difficult to replicate, that might make it worth a bit more. Ask them for a deal when you buy/sell your house, and add your name as a photo credit on the brochure? Can you use this as an in to get some regular business for their listings?
Just some random ideas. |
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05/16/2005 05:09:39 PM · #5 |
It depends a lot on how they are going to use it and how many they plan to print.
If its a full front page, for 2500 to 5000 copies, about $1000 is reasonable, if it is a quarter page and only a 1000 copies, $300 is the going rate. As it is a harder shot to get, being up in the air and so on, you could reasonably add a premium on top of that.
The main point is, don't sell yourself short. Make an opening bid, be prepared to negotiate - but if you start low you just lose out.
Message edited by author 2005-05-16 21:10:12. |
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05/16/2005 06:47:01 PM · #6 |
Originally posted by Gordon:
It depends a lot on how they are going to use it and how many they plan to print.
If its a full front page, for 2500 to 5000 copies, about $1000 is reasonable, if it is a quarter page and only a 1000 copies, $300 is the going rate. As it is a harder shot to get, being up in the air and so on, you could reasonably add a premium on top of that.
The main point is, don't sell yourself short. Make an opening bid, be prepared to negotiate - but if you start low you just lose out. |
Wow! Those rates certainly conflict with what rlinn3 said. Not that either of you is wrong - creative services fees can vary immensely! But since it seems like this is not something she does for a living (yet), she should be willing to take what she can get in this instance to be able to say she sold her work - that alone has value to her if this is a career direction.
Aside from the number of things being printed, the more important consideration is what are the brochures for? A large company? A small non-profit? That makes a bigger difference in what they will be willing to pay. Also - how important is this specific image to their brochure / campaign?
hopefully kirsti will come back and update us on the situation...
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05/16/2005 06:48:12 PM · #7 |
I think the sky being washed out at top kinda depreciates the shot.
Like they said, the number of copies being printed makes a big difference. I personally would offer $100.00 - $150.00 (especially if it's your first shot)...and especially if you might be able to follow up in future editions.
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05/16/2005 06:49:10 PM · #8 |
one milllllioooon dollarsss
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05/17/2005 02:09:17 PM · #9 |
Originally posted by rlinn3:
The $250 is what I would pay for a full day of shooting for a specific need for the client, not for a stock image. |
Assuming your photographer works 5 days a week, 52 weeks a year, you're only paying them $65K/year, and not paying any benefits.
Do you get what you pay for? |
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05/17/2005 02:24:53 PM · #10 |
I just went through a similar experience. I was asked if one of my images (found in my profile at DPC -- thank you) could be used for a magazine/directory. Being that I am not a professional, I simply put the question(regarding fees) back to the purchaser. In other words, I asked them to make me an offer. Sadly, they did not offer me a million dollars, however, they came back with a fair offer that was acceptable to me. They're payment was used to buy a new hat for my swelled head : )
Hope this helps |
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05/17/2005 03:06:20 PM · #11 |
I was approached a while back for my shot of Castle Hill (yes, THAT one!) to go on the cover of a local magazine. I wanted to charge them, they wanted it free.
They got it for free, but they interviewed me and did a feature on my photography the following month, then they employed me to shoot regular covers for them, then I became a regular journalist and photojournalist for them. I'm glad I wasn't too greedy at first.
Message edited by author 2005-05-17 19:06:47. |
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05/17/2005 03:49:17 PM · #12 |
Originally posted by BobsterLobster:
I was approached a while back for my shot of Castle Hill (yes, THAT one!) to go on the cover of a local magazine. I wanted to charge them, they wanted it free.
They got it for free, but they interviewed me and did a feature on my photography the following month, then they employed me to shoot regular covers for them, then I became a regular journalist and photojournalist for them. I'm glad I wasn't too greedy at first. |
In comparison I gave some of my images for free to an organisation who I never heard from again and who has continued using the images for things beyond what was the original intention.
Point is get as much as you can without being greedy but dont let them take advantage of you either. Otherwise you can become as bitter as me! |
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